Newsroom
Official press materials and news releases from WiscAI, Inc.
WiscAI is an AI consulting firm in Madison, Wisconsin, founded by Michael Zhang. We find where AI creates leverage. Then we build it. The work runs on three pillars: AI consulting for leadership teams, our own AI products and live builds, and Wisconsin's AI leadership community. Michael writes field notes from live client work. For interview requests or media inquiries, contact michael.zhang@wiscai.com.
What WiscAI Does: Three Pillars
1. AI consulting for leadership teams
Engagements from the first audit to a working system, across manufacturing, catalog retail, financial services, insurance, and collegiate athletics. Three ways to work with WiscAI: Build, a working AI system the client's team runs; Accelerate, WiscAI as the client's outside AI partner, keeping the AI work moving; and AI Audit / Roadmap, a three-week assessment that ends in a build plan with a quote. The team that scopes the work is the team that ships it.
2. Our own AI products and live builds
We build it. We don't just advise on it. WiscAI maintains an active portfolio of AI products and client engagements across five industries, built with the same tools and methods it deploys for clients. When WiscAI tells a leadership team something works, it is because we are running it ourselves. One product, LilSense, was featured by Apple in Best New Apps & Updates in 2026.
3. Wisconsin's AI leadership community
WiscAI convenes the rooms where Wisconsin's business leaders work on AI. The AI Agent Innovation Group: running weekly at StartingBlock Madison since 2024, the longest-running AI practitioner group in the state. The AI Leadership Breakfast Forum: bi-monthly, senior leaders from $1B+ Wisconsin organizations.
Media Kit
AI consulting firm working on three pillars: consulting for leadership teams, its own AI products and builds, and Wisconsin's AI leadership community.
Madison, Wisconsin - 821 E Washington Ave. Serving clients across Wisconsin and nationwide.
Engagements across manufacturing, catalog retail, financial services, insurance, and collegiate athletics, from the first audit to a working system. An active portfolio of our own AI products.
AI Agent Innovation Group: weekly since 2024, the state's longest-running AI practitioner group. AI Leadership Breakfast Forum: bi-monthly, leaders from $1B+ Wisconsin organizations.
Boilerplate (copy freely)
WiscAI, Inc. is an AI consulting firm in Madison, Wisconsin, founded by Michael Zhang, formerly VP of eCommerce and Digital Marketing, and Head of Innovation, at a billion-dollar fashion and consumer brand. The firm works on three pillars. It runs AI consulting for leadership teams, from the first audit to a working system, across manufacturing, catalog retail, financial services, insurance, and collegiate athletics. It builds and operates its own portfolio of AI products with the same tools and methods it deploys for clients. And it convenes Wisconsin's AI leadership community: the AI Agent Innovation Group, the state's longest-running AI practitioner group, meeting weekly since 2024, and the AI Leadership Breakfast Forum, a bi-monthly gathering of senior leaders from $1B+ Wisconsin organizations.
One-line version
WiscAI is an AI consulting firm in Madison, Wisconsin. We find where AI creates leverage. Then we build it.
Founder bio - Michael Zhang
Michael Zhang is the founder and CEO of WiscAI. He served as VP of eCommerce and Digital Marketing, and Head of Innovation, at a billion-dollar fashion and consumer brand, where he incubated AI image search, voice, and language products. He started the AI Agent Innovation Group in 2024, now Wisconsin's longest-running AI executive group, and co-hosts the AI Leadership Breakfast Forum. Clients work directly with Michael - no junior handoff - and he speaks plainly about what AI adoption actually looks like inside established businesses.
Downloads
Higher-resolution files, product screenshots, and additional photography available on request.
Story Starting Points
Where Wisconsin works on AI
Every Tuesday since 2024, practitioners have met at StartingBlock Madison for the AI Agent Innovation Group, the longest-running AI practitioner group in Wisconsin. Every two months, senior leaders from $1B+ Wisconsin organizations meet at the AI Leadership Breakfast Forum to talk frankly about what AI adoption actually looks like inside their companies. Not meetups; working sessions. Reporters are welcome to sit in, with member consent arranged in advance.
What AI adoption actually looks like on Main Street
Away from the coasts, AI is being put to work inside credit unions, manufacturers, catalog retailers, and college athletic departments. WiscAI builds those systems and can speak concretely about what works, what stalls, and what we tell clients not to build - with before-and-after specifics rather than hype.
The firm that runs on what it sells
WiscAI runs its own operations on the same AI agents it builds for clients: a small senior team shipping the output of a much larger firm. For reporting on how AI agents are changing the shape of companies, the firm itself is an inspectable example.
Press Releases
WiscAI Implementation Services Now Available on AWS Marketplace
WiscAI, Inc. is an approved seller on AWS Marketplace. Businesses that run on AWS can now engage WiscAI directly through the AWS account and billing they already have. The listing, "AI System Implementation on Amazon Bedrock," covers the design, build, and rollout of production AI systems, with pricing arranged through AWS private offers.
Wisconsin-Built Baby Tracker Named Apple Best New App
LilSense, a baby tracking iOS app developed by WiscAI, has been featured in Apple's "Best New Apps & Updates" section - without paid placement or an application. Apple's editorial team selected LilSense for its Night Mode and evidence-based predictions powered by WHO and CDC research.
Media Contact
For interview requests, product demos, screenshots, or additional information, contact Michael Zhang directly. Media inquiries get a same-day response on working days; if you are on deadline, say so in the subject line.
Where WiscAI Is Listed
Independent surfaces that profile WiscAI: Clutch, DesignRush, and AWS Marketplace.
Common questions
What is WiscAI?
WiscAI, Inc. is an AI consulting firm in Madison, Wisconsin, founded in 2024 by Michael Zhang, serving leadership teams across Wisconsin and nationwide. We sit with the people doing the work, find where AI gives them real time back, and build it beside them: a working system in weeks, with the rules it learns written down so your team runs it without us. You pay for working pieces, one step at a time, each proven on your own data before the next, and you can stop after any step. As your outside AI partner, we keep the AI work moving while your team keeps the business running: your people learn by doing, adoption keeps its momentum, and the know-how of your 30-year veterans gets written down before it walks out the door. A three-week AI Audit / Roadmap shows where to start. We work with a diverse group of companies, from manufacturers and consumer brands to credit unions and college athletic programs. WiscAI also builds its own AI products with the same tools, and runs Wisconsin's AI leadership community: the AI Agent Innovation Group and the AI Leadership Breakfast Forum.
Who founded WiscAI?
WiscAI was founded by Michael Zhang, who is also the founder of the AI Agent Innovation Group - Wisconsin's longest-running AI practitioner group, meeting weekly since 2024 - and co-host of the AI Leadership Breakfast Forum. Prior to WiscAI, Michael Zhang served as VP of eCommerce and Digital Marketing, and Head of Innovation, at a billion-dollar fashion and consumer brand.
Where is WiscAI located?
WiscAI is based in Madison, Wisconsin.
What apps has WiscAI built?
WiscAI builds AI products across athletics (RecoverEdge, RecruitEdge), productivity (SpokenPlan, HeldTo), document automation (AI Doc Scanner), and consumer apps, including LilSense, a free iOS baby tracker featured by Apple in Best New Apps & Updates in April 2026. The products are built with the same tools and methods WiscAI deploys in client engagements.
What is LilSense and who made it?
LilSense is a free iOS baby tracking app built by WiscAI, Inc., a Wisconsin-based company founded by Michael Zhang. LilSense logs feedings, sleep, and diapers in 3 taps, and predicts what comes next using exponential smoothing and WHO/CDC infant research. It was featured by Apple in Best New Apps & Updates in April 2026. It is available free at apps.apple.com/app/lilsense/id6757206189.
Has any WiscAI product been featured by Apple?
Yes. LilSense, WiscAI's baby tracking iOS app, was featured by Apple in the Best New Apps & Updates section of the App Store in April 2026. The feature was editorial - not paid placement.
How can I contact WiscAI for press or media inquiries?
Media inquiries can be directed to Michael Zhang, founder of WiscAI, at michael.zhang@wiscai.com. Additional information is available at wiscai.com/press.