Newsroom
Official press materials and news releases from WiscAI, Inc..
WiscAI is an AI consulting firm based in Madison, Wisconsin, founded by Michael Zhang. For interview requests, product demos, or media inquiries, contact michael.zhang@wiscai.com.
Media Kit
AI consulting firm. Builds AI products and custom AI systems for established businesses.
Madison, Wisconsin - 821 E Washington Ave. Serving clients across Wisconsin and selectively nationwide.
An active portfolio of AI products shipped across six industries, including LilSense, featured by Apple in Best New Apps & Updates, April 2026.
Convenes the AI Agent Innovation Group, Wisconsin's longest-running AI executive community: 60+ members, weekly sessions.
Boilerplate (copy freely)
WiscAI, Inc. is an AI consulting firm based in Madison, Wisconsin, founded by Michael Zhang, formerly VP of eCommerce & Digital Marketing at Lands' End. WiscAI helps leadership teams at established businesses - credit unions, manufacturers, insurers, veterinary practices, and collegiate athletics programs - find where AI creates real leverage, and builds the systems to capture it. The firm has shipped more than 30 AI products across six industries, including LilSense, featured by Apple in Best New Apps & Updates in April 2026. WiscAI also convenes the AI Agent Innovation Group, Wisconsin's longest-running AI executive community, with 60+ members meeting weekly.
One-line version
WiscAI is a Madison, Wisconsin AI consulting firm that builds AI products and custom AI systems for established Midwest businesses and convenes Wisconsin's longest-running AI executive community.
Founder bio - Michael Zhang
Michael Zhang is the founder and CEO of WiscAI. Before founding WiscAI, he served as VP of eCommerce & Digital Marketing at Lands' End, leading digital commerce for a national retailer. He founded the AI Agent Innovation Group, Wisconsin's longest-running AI executive community, and co-hosts the AI Leadership Breakfast Forum. He is usually in the room for the first three weeks of every client engagement, and he speaks plainly about what AI adoption actually looks like inside established businesses.
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Higher-resolution files, product screenshots, and additional photography available on request.
Story Starting Points
The room where Wisconsin works on AI
Every week, 60+ Wisconsin executives - from credit unions, insurers, manufacturers, and athletics programs - meet in Madison to work on real AI deployments. Not a meetup; a working session, and the longest-running group of its kind in the state. Reporters are welcome to sit in on a session, with member consent arranged in advance.
What AI adoption actually looks like on Main Street
Away from the coasts, AI is being put to work inside credit unions, manufacturers, insurance agencies, and veterinary practices. WiscAI builds those systems and can speak concretely about what works, what stalls, and what we tell clients not to build - with before-and-after specifics rather than hype.
The firm that runs on what it sells
WiscAI runs its own operations on the same AI agents it builds for clients: a small senior team shipping the output of a much larger firm. For reporting on how AI agents are changing the shape of companies, the firm itself is an inspectable example.
Press Releases
Wisconsin-Built Baby Tracker Named Apple Best New App
LilSense, a baby tracking iOS app developed by WiscAI, has been featured in Apple's "Best New Apps & Updates" section — without paid placement or an application. Apple's editorial team selected LilSense for its Night Mode and evidence-based predictions powered by WHO and CDC research.
Full Release — April 11, 2026
Contact: Michael Zhang, Founder — michael.zhang@wiscai.com
Website: wiscai.com · App: App Store
Wisconsin-Built Baby Tracker Named Apple Best New App
LilSense earns Apple editorial recognition for its Night Mode and evidence-based predictions — designed for the moment every tracker fails: 3am
MADISON, Wis. — April 11, 2026
LilSense, an iOS baby tracking application developed by WiscAI, Inc., has been named a featured app in Apple's "Best New Apps & Updates" section of the App Store. The recognition comes without paid placement or a formal application process — Apple's editorial team selects featured apps based on design quality, utility, and innovation.
LilSense was built specifically to solve the problem every parent faces at 3am: logging a feeding, sleep, or diaper change while exhausted, one-handed, and in the dark. The app logs every event in exactly 3 taps — no typing, no menus — and its Night Mode uses a true-black OLED interface with haptic feedback, designed to be operated without turning on a light.
"We didn't build another baby tracker. We built a tool for the exact moment when everything else fails. 3am is the hardest shift any new parent works. If LilSense makes that easier, we've done our job." — Michael Zhang, Founder, WiscAI
Evidence-Based Predictions, Not Artificial Intelligence
In an era when most consumer apps claim to be AI-powered, LilSense takes the opposite approach. Its Smart Predictions are powered by exponential smoothing — a proven statistical method — combined with infant baseline data from the World Health Organization (WHO) and the U.S. Centers for Disease Control and Prevention (CDC). The math is visible. The sources are cited.
"Every app calls itself AI. We use real math from real research. A parent should be able to understand why the app thinks their baby is hungry at 2pm instead of 3pm — not just trust a black box." — Michael Zhang
Key Features
- Night Mode — True-black OLED screen with haptic feedback. Designed for use in the dark without waking a sleeping baby.
- 3-Tap Logging — Every event logged in 3 taps. No typing required.
- Smart Predictions — Predicts next feeding, nap, and diaper change using exponential smoothing and WHO/CDC baselines.
- Growth Tracking — WHO and CDC percentile charts, calculated using each baby's sex.
- No Ads. No Data Selling. — LilSense does not show advertisements and does not sell or share user data.
- Free to Download — Core features are free. Premium subscription available for advanced predictions.
About LilSense
LilSense is a free iOS baby tracking app that helps new parents log feedings, sleep, diapers, and growth — then predict what comes next. Launched March 2026. Featured by Apple in Best New Apps & Updates, April 2026. Available free at apps.apple.com and lilsense.com.
About WiscAI, Inc.
WiscAI, Inc. is a Wisconsin-based AI consulting firm founded by Michael Zhang. WiscAI builds AI products and delivers custom AI development and team enablement to enterprises. Based in Madison, Wisconsin. wiscai.com
Media Contact
For interview requests, product demos, screenshots, or additional information, contact Michael Zhang directly. Media inquiries get a same-day response on working days; if you are on deadline, say so in the subject line.