About WiscAI

We're builders based in Wisconsin who help executives navigate AI — from personal clarity to custom solutions.

Why We Started This

AI is transforming how businesses operate. But most executives we talk to feel the same way: overwhelmed, skeptical, and unsure where to start.

The big consulting firms want $400K for a "readiness assessment." Enterprise software takes 18 months to implement. And the AI hype machine makes it hard to separate what's real from what's noise.

We started WiscAI because we saw a gap. Senior leaders need practitioners they can trust — people who've actually built AI solutions, not just advised on them. People who can move fast, speak plainly, and deliver real results.

Based in Madison, Wisconsin, we bring big-firm thinking at Midwest pricing. No junior consultants. No endless slide decks. Just senior talent focused on solving your specific problems.

How We Work

Builders First

We're practitioners who've shipped products, not advisors who've only made recommendations. When we say something can be built, it's because we've built things like it before.

Honest & Direct

If we can't help you, we'll tell you. If your idea won't work, we'll explain why. We'd rather have a real conversation than sell you something you don't need.

Speed Matters

AI moves fast. Waiting 18 months for an implementation means you're already behind. We prototype in weeks, not quarters, so you can learn and iterate quickly.

Our Team

Builders, not slide-makers

Michael Zhang

Michael Zhang

Principal

Founder of AI Agent Innovation Group. Former VP eCommerce & Digital Marketing at Lands' End, where he led AI initiatives in image search and NLP. Senior leadership experience spanning public companies and startups, with deep expertise in AI strategy, digital transformation, and go-to-market execution.

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Advisors
Nhi Le

Nhi Le

Advisor

Principal at Alpha Intelligence Capital. Evaluates AI investments globally, separating real innovation from hype. Brings investor perspective to business strategy.

Ben Udell

Ben Udell

Advisor

SVP Product Marketing at Marquis. 25+ years shipping products in financial services and applied AI. Sought-after speaker on applying AI in real business settings.

Steve Cretney

Steve Cretney

Advisor

Led AI policy development for $1B+ enterprise. Deep expertise in technology strategy and organizational transformation at scale.

Team
Erin Hesse

Erin Hesse

Project Manager

Keeps projects on track and clients informed. The operational backbone of every engagement.

Danielle Hart

Danielle Hart

Brand Marketing Lead

Drives WiscAI's brand strategy and market presence. Builds the connections that turn conversations into partnerships.

Let's Talk

Ready to get started? Reach out directly.

Book a Call michael.zhang@wiscai.com Connect on LinkedIn