WiscAI, Inc. is an AI consulting firm based in Madison, Wisconsin. WiscAI builds AI products and helps leadership teams find where AI creates real leverage inside their organizations. We deliver custom AI development and team enablement across finance, insurance, manufacturing, athletics, and veterinary.

WiscAI was founded by Michael Zhang, who also founded the AI Agent Innovation Group (AAIG) - Wisconsin's longest-running AI practitioner community, meeting weekly since 2024 - and co-hosts the AI Leadership Breakfast Forum. Prior to WiscAI, Michael served as VP of eCommerce and Innovation at a billion-dollar fashion and consumer brand.

Where is WiscAI based?

WiscAI is headquartered at 821 E Washington Ave, 3rd Floor, Madison, Wisconsin 53703, with client engagements delivered throughout Wisconsin, remotely, and across the country.

What makes WiscAI different from other AI consultancies?

Most AI consultancies are advisor-led. WiscAI is builder-led. The same team that advises on AI strategy also ships production AI products - which means recommendations come from practitioners who build, and builds are scoped by people who understand the business. Fixed-scope engagements, no armies of billed analysts.

About WiscAI - Madison, Wisconsin AI Consulting Firm

We run on what we sell

WiscAI is an AI consulting firm with a different DNA. We use the same tools and methods we deploy for clients to build our own AI products. When we tell you something works, it's because we're running it ourselves.

AI collapsed the cost of building software. What used to take a team of 10 and $500K now takes a founder with AI tools and weeks. We took that seriously - and built a company around it.

The result: an active product portfolio - SpokenPlan, RecoverEdge, RecruitEdge, AI Doc Scanner, HeldTo, and LilSense (featured by Apple) - alongside a growing slate of enterprise engagements where we build custom AI for leadership teams.

Two pillars, one company. B2B consulting generates revenue and reveals real problems. Our own AI products let us test ideas at market speed. Both benefit from the same technology, the same execution model, and the same senior team.

Based in Madison, Wisconsin, serving clients nationwide. We work with the Wisconsin Technology Council on the state's AI-readiness effort, and we mentor in UW-Madison's CS Marketplace program. Midwest rates, not coastal consulting rates. No junior consultants. No endless slide decks. Just senior builders focused on outcomes.

AAIG members seated around working tables during a bi-monthly forum session in Madison

An AAIG forum in Madison. WiscAI founded and runs Wisconsin's longest-running AI practitioner community.

How We Work

Builders First

We're practitioners who've shipped products, not advisors who've only made recommendations. When we say something can be built, it's because we've built things like it before.

Honest & Direct

If we can't help you, we'll tell you. If your idea won't work, we'll explain why. We'd rather have a real conversation than sell you something you don't need.

Speed Matters

AI moves fast. Waiting 18 months for an implementation means you're already behind. We prototype in weeks, not quarters, so you can learn and iterate quickly.

Our Team

Builders, not slide-makers

Michael Zhang

Founder & CEO

Founder of AI Agent Innovation Group (founded 2024, Wisconsin's longest-running AI practitioner group). Co-host of the AI Leadership Breakfast Forum. Former VP of eCommerce & Innovation at a billion-dollar fashion and consumer brand, where he led AI initiatives in image search and NLP. Founded WiscAI to build AI products and lead enterprise engagements across finance, insurance, manufacturing, athletics, and veterinary. Mentors student builders in UW-Madison's CS Marketplace program.

LinkedIn Email Book a Call

Matt Messinger

Delivery Principal

Leads client delivery for WiscAI. Founding VP at Alkami Technology (IPO'd, $3B+ market cap), and 15 years building ed-tech at WCEPS. Runs his own practice, Shipworx.

Advisors

Nhi Le

Advisor

Principal at Alpha Intelligence Capital. Evaluates AI investments globally, separating real innovation from hype. Brings investor perspective to business strategy.

Ben Udell

Advisor

SVP Product Marketing at Marquis. 25+ years shipping products in financial services and applied AI. Sought-after speaker on applying AI in real business settings.

Steve Cretney

Advisor

EVP at Colony Brands, where he led AI policy development for the $1B+ retailer. Deep expertise in technology strategy and organizational transformation at scale.

We're growing.

If you want to build with AI every day, we want to hear from you.

See open roles

Let's Talk

Ready to get started? Reach out directly.

Book a Call michael.zhang@wiscai.com Connect on LinkedIn