WiscAI, LLC is an AI consulting firm based in Madison, Wisconsin. WiscAI builds AI products and helps leadership teams find where AI creates real leverage inside their organizations. We deliver custom AI development and team enablement across finance, insurance, manufacturing, athletics, and veterinary.

WiscAI was founded by Michael Zhang, who also founded the AI Agent Innovation Group (AAIG) — Wisconsin's longest-running AI executive community, with 60+ members — and co-hosts the AI Leadership Breakfast Forum. Prior to WiscAI, Michael served as VP of eCommerce and Digital Marketing at Lands' End.

Where is WiscAI based?

WiscAI is headquartered at 821 E Washington Ave, 3rd Floor, Madison, Wisconsin 53703, with client engagements delivered throughout the state and remotely.

What makes WiscAI different from other AI consultancies?

Most AI consultancies are advisor-led. WiscAI is builder-led. The same team that advises on AI strategy also ships production AI products — which means recommendations come from practitioners who build, and builds are scoped by people who understand the business. Fixed-scope engagements, no armies of billed analysts.

About WiscAI — Madison, Wisconsin AI Consulting Firm

How WiscAI Works

WiscAI is an AI consulting firm with a different DNA. We use the same tools and methods we deploy for clients to build our own AI products. When we tell you something works, it's because we're running it ourselves.

AI collapsed the cost of building software. What used to take a team of 10 and $500K now takes a founder with AI tools and weeks. We took that seriously — and built a company around it.

The result: an active product portfolio — SpokenPlan, RecoverEdge, RecruitEdge, AI Doc Scanner, HeldTo, and LilSense (featured by Apple) — alongside a growing slate of enterprise engagements where we build custom AI for leadership teams.

Two pillars, one company. B2B consulting generates revenue and reveals real problems. Our own AI products let us test ideas at market speed. Both benefit from the same technology, the same execution model, and the same senior team.

Based in Madison, Wisconsin. Big-firm thinking at Midwest pricing. No junior consultants. No endless slide decks. Just senior builders focused on outcomes.

How We Work

Builders First

We're practitioners who've shipped products, not advisors who've only made recommendations. When we say something can be built, it's because we've built things like it before.

Honest & Direct

If we can't help you, we'll tell you. If your idea won't work, we'll explain why. We'd rather have a real conversation than sell you something you don't need.

Speed Matters

AI moves fast. Waiting 18 months for an implementation means you're already behind. We prototype in weeks, not quarters, so you can learn and iterate quickly.

Our Team

Builders, not slide-makers

Michael Zhang

Founder & CEO

Founder of AI Agent Innovation Group (60+ members, Wisconsin's longest-running AI executive group). Co-host of the AI Leadership Breakfast Forum. Former VP eCommerce & Digital Marketing at Lands' End, where he led AI initiatives in image search and NLP. Founded WiscAI to build AI products and lead enterprise engagements across finance, insurance, manufacturing, athletics, and veterinary.

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Advisors

Nhi Le

Advisor

Principal at Alpha Intelligence Capital. Evaluates AI investments globally, separating real innovation from hype. Brings investor perspective to business strategy.

Ben Udell

Advisor

SVP Product Marketing at Marquis. 25+ years shipping products in financial services and applied AI. Sought-after speaker on applying AI in real business settings.