We build AI that works.
WiscAI is a Madison-based AI consulting firm serving businesses in Wisconsin and across the country with custom AI development, AI audits and strategy, and executive training. Diagnostic to shipped.
- ✓Fixed-scope pricing
- ✓Weeks, not months
- ✓Your team owns the code
AI solutions for real business problems
Every project starts the same way. Something keeps you up at night, your team is overwhelmed, and the business is missing out. A real solution feels out of reach, and nothing on the market fits. So we build it.
Manufacturing Operations AI
Four AI projects running at once for one Wisconsin manufacturer, from invoice generation to production intelligence. Invoice work that took hours now takes minutes.
AI Campaign Studio
A campaign studio for a national multi-brand catalog retailer. The marketing team turns its seasonal calendar into on-brand email, SMS, and social drafts in minutes, with brand voice and compliance rules built in. In daily use.
Credit Union AI Audit & Build Roadmap
We audited a Wisconsin credit union's consumer lending and retail workflows, scored each one on staff time saved, data readiness, and compliance risk, and turned the results into a build roadmap leadership can act on.
Your Problem Here
Bring us your broken workflow. We'll show you what's possible in weeks, not quarters.
Live AI engagements + an active product portfolio across voice, athletics, document scanning, and consumer apps. See our products →
The people closest to the problem can't get the solution built.
You're a marketing director who knows exactly what report you need. An ops lead who sees the bottleneck every day. An IT director who wants to build all of it, with a queue that never gets shorter. Or you're the one signing off, and your people already know what they need.
It's not a talent problem. Your IT team could build a lot of this, and they want to. They're just buried. Every new idea joins a queue behind integrations, security patches, and keeping today's systems running. That's where we fit in: not smarter than your team, just extra builders who help clear the queue and hand back systems your people own and run.
Maybe you tried AI a year or two ago and it fell flat. Fair. The technology has moved fast since then, and we work with it every day. So we don't ask anyone to take it on faith: we prove it in phases, with a working prototype in weeks and a decision gate before anything bigger. See how the phases work →
Battle-Tested AI Talent Without the Big-Firm Overhead
Our systems run in production today at manufacturers, retailers, and finance teams, built by AI talent that's already battle-tested and works with this technology every day as it evolves. With no big-firm overhead, complex work moves fast: weeks to a working prototype instead of quarters. And nothing we build is off the shelf. Packaged software solves the average company's problem, so you spend years forcing your business to fit it. We start from your specific problem and build around how you already work.
We learned AI in the hardest classroom there is: Wisconsin's real economy. Manufacturers with decades of knowledge walking out the door. Catalog retailers running national brands. Credit unions with regulators reading every word. If AI holds up here, it holds up anywhere. That's why teams outside Wisconsin hire us too.
- Custom-built around your business and workflows
- Direct access to senior builders and top AI talent
- Production-ready systems designed for everyday use
- Your code and data stay yours, with no vendor lock-in
- Clear scope, fixed pricing, and no surprise bills
Wisconsin's AI leadership ecosystem
We don't just sell AI services - we built the rooms where Wisconsin leaders work on AI together. Two peer groups, one goal: practical progress on real work.
AAIG in session: the weekly build group and bi-monthly leadership forum WiscAI founded. Wisconsin leaders working on real problems together every week since 2024.
AI Agent Innovation Group
Founded in 2024. Every Tuesday, 12-1pm at StartingBlock Madison. The longest-running AI practitioner group in Wisconsin.
AI Leadership Breakfast Forum
Bi-monthly invitation-only breakfast for C-suites and senior AI leaders across pharma, finance, insurance, manufacturing, and retail. Co-hosted with Steve Cretney (EVP, Colony Brands). No slides. No vendor pitches.
Open to all levels
Advanced users sharpen their workflow. Beginners find permission to start simply. Everyone makes useful progress on real work.
Pick the one that fits
We build it for you
Have AI delivered as a working system. A 3-week Discovery, then a fixed-fee Build.
We coach your team
We teach your people to use AI on their own work. A short diagnostic to find where it helps, hands-on workshops on their real tasks, then monthly advisory as the habit spreads. Your team keeps the skills, in-house. See Workshop & Advisory →
The third way: we train your staff. AI training built around your team's real work, with up to 80% of the cost reimbursed for Wisconsin employers through a WisTRAIN grant. AI Training & Grants →
Featured by Apple in Best New Apps & Updates for LilSense, one of our own AI products.
Questions people ask before they call
What does WiscAI do?
WiscAI is an AI consulting firm based in Madison, Wisconsin. WiscAI helps leadership teams find where AI creates real leverage through fixed-scope AI strategy discovery engagements and custom AI development. Live engagements across finance, insurance, manufacturing, and athletics.
Where is WiscAI located?
WiscAI is based in Madison, Wisconsin, at 821 E Washington Ave, 2nd Floor. The team serves clients across Wisconsin, including Milwaukee, Green Bay, Appleton, Oshkosh, Fond du Lac, Sheboygan, Kenosha, Racine, Eau Claire, Waukesha, and La Crosse, and works with clients nationwide, delivered remotely and on-site.
How do I start working with WiscAI?
Most engagements begin with a short conversation via the WiscAI website. When the fit is right, the standard on-ramp is a three-week, fixed-scope AI discovery engagement - no commitment past discovery itself.
What industries does WiscAI serve?
WiscAI has shipped AI work in collegiate athletics, manufacturing, insurance, financial services and credit unions, wealth and ERISA advisory, veterinary services, and general small-to-mid business leadership. Technical patterns are largely industry-agnostic; regulation and domain depth is co-learned with client SMEs.
What AI products has WiscAI built?
WiscAI's product portfolio includes LilSense (a baby tracking iOS app featured by Apple in Best New Apps & Updates, April 2026), SpokenPlan (voice-first AI planning), HeldTo (AI meeting intelligence), RecoverEdge (AI recovery coaching for college athletic programs), RecruitEdge (AI recruiting intelligence for college athletic programs), and AI Doc Scanner (AI document scanning and structured data extraction).
Ready to build something?
Start with a conversation. 30 minutes, no pitch, no pressure. If we can help, we'll show you how. If we can't, we'll tell you that too.
Prefer email? Leave your name and address and Michael will write back himself, usually within a day.
No sales sequence. Just a conversation.