AI Consulting Firm • Madison, Wisconsin

We build AI that works.

WiscAI is a Madison-based AI consulting firm serving businesses across Wisconsin — strategy, custom AI development, and executive training. Diagnostic to shipped.

AI engagements across finance, insurance, manufacturing, and athletics. Clarity first, execution second.

The people closest to the problem can't get the solution built.

You're a marketing director who knows exactly what report you need. An ops lead who sees the bottleneck every day. A VP who's been asking for the same dashboard for 18 months.

The technology exists now. AI tools have made custom development fast, affordable, and accessible. But most companies are still waiting in line for IT or overpaying consultants who've never shipped a product.

We're different. We're builders. We love problems. And we're based in Wisconsin—which means low overhead, not low quality.

"IT says it's on the roadmap for Q3... of next year."
"The vendor demo looked great. Implementation took 14 months."
"McKinsey wants $400K for a 'readiness assessment.'"
"By the time we bought the tool, there was a better one."
Apple
Featured by Apple in Best New Apps & Updates — LilSense.
60+
Members in Wisconsin's longest-running AI executive community.
5
Verticals served — finance, insurance, manufacturing, athletics, veterinary.
21
Days from discovery start to first prototype review. Not quarters. Not months.

AI solutions for real business problems

Every project starts the same way: someone has a problem, nothing on the market fits, and they need it built — fast.

See all work
Client Work
WP
"Long-tenured staff approaching retirement — and decades of operational knowledge live in people's heads"

Smart Billing & Invoice AI

Four concurrent AI projects for a Wisconsin commercial printer — invoice automation, AP OCR, smart accounting workflow, print operations intelligence. In discovery and development.

4 Projects In Flight Manufacturing
Wisconsin Commercial Printer
Client Work
RE
"We need personalized recovery plans for every athlete — at scale"

Athlete Recovery Platform

Multi-tenant recovery coaching platform serving university athletic programs. AI-driven daily assessments, personalized recovery plans, coach portal with team oversight.

2 Orgs Live Athletics
RecoverEdge
Product
HT
"We discussed it in the meeting — but nobody actually did it"

AI Meeting Intelligence

Records, transcribes, identifies speakers, extracts commitments and action items. Tracks the gap between "we discussed it" and "it happened."

Shipping Enterprise
HeldTo
+

Your Problem Here

Bring us your broken workflow. We'll show you what's possible in weeks, not quarters.

Fixed-scope pricing Weeks, not months Your team owns the code
See how we work →

Live AI engagements + an active product portfolio across voice, meeting intelligence, athletics, document scanning, and consumer apps. See the full portfolio →

Big firm thinking. Midwest pricing.

Our founder led AI initiatives at Lands' End, advised Fortune 500 leadership teams, and evaluated AI investments globally. WiscAI brings that depth to Wisconsin — senior talent without the big-city markup.

  • Enterprise-grade solutions, not science projects
  • Portable code your team can own
  • Direct access to senior builders—no junior handoff
  • Low overhead = honest pricing
Big Consulting
6-12 months
to "assess opportunity"
WiscAI
2-4 weeks
to working prototype
Enterprise Software
$200K+/yr
license + integration
WiscAI
Custom fit
fraction of the cost

Wisconsin's AI leadership ecosystem

We don't just sell AI services — we've built the community around it. Two groups, different formats, one goal: practical progress on real work.

Learn more

AI Agent Innovation Group

60+ members. Every Tuesday, 12-1pm at StartingBlock Madison. The longest-running AI executive group in Wisconsin. Practitioners building together.

AI Leadership Breakfast Forum

Monthly invitation-only breakfast for senior AI leaders at $1B+ Wisconsin organizations — life sciences, financial services, manufacturing, insurance, retail. Co-hosted with Steve Cretney (EVP, Colony Brands). No slides. No vendor pitches.

Applied AI Leadership Cohort

Three-month hands-on program for leaders who want to use AI tools to solve real problems in their current roles. Not theory — practice.

Open to all levels

Advanced users sharpen their workflow. Beginners find permission to start simply. Everyone makes useful progress on real work.

Ready to build something?

Start with a conversation. 30 minutes, no pitch, no pressure. If we can help, we'll show you how. If we can't, we'll tell you that too.

No forms. No sales sequence. Just a conversation.

WiscAI

We love problems
Hey! I'm here to help you figure out where to start with AI — whether that's getting personal clarity, building something custom, or getting your team up to speed. What's on your mind?