Pick what fits. Or run both.

Workshop & Advisory enables your team to use AI on their own work. Discovery → Build delivers AI as a working system. The two tracks are different products that solve different problems — they run in parallel, not sequence.

Track A

Workshop & Advisory

For organizations that want to up-skill internal teams to use AI on their own work. The team keeps ownership of the output; we coach the practice and stay alongside as it spreads.

  • 1-week Diagnostic — audit AI opportunities by department
  • 2–4 week Pilot — work alongside the team on real problems
  • Monthly Advisory — ongoing retainer for sustained capability

See Workshop & Advisory →

Track B

Discovery → Build

For organizations that want AI delivered as a working system. We scope the highest-ROI opportunity in three weeks, then build it. The team that scoped it ships it — no handoff.

  • 3-week AI Opportunity Discovery — scored, two-lane atlas
  • Scoped Build — fixed-scope, fixed-fee implementation
  • Same team scopes and ships — no re-briefing

Discovery → Build details ↓

Tracks run in parallel, not sequenced. A client can engage on either track alone, or both at once — Workshop & Advisory enables your team while Discovery → Build delivers a system. Pick what fits your situation.

Two lanes. One opportunity map.

Every AI opportunity falls into one of two lanes. Scoping both up front means leadership sees the full landscape — not just the lane they already know.

Lane 1

Internal and Operational

Workflows where staff spend time drafting, retrieving, summarizing, reconciling, or analyzing. The risk surface is internal. Human-in-the-loop is the default. These opportunities tend to move fastest because the stakes of a wrong answer are recoverable.

  • Drafting memos, reports, and first-pass analysis
  • Retrieving information from internal documents and systems
  • Reconciling data across tools, files, and sources
  • Staff training, onboarding, and knowledge transfer
  • Internal dashboards, briefings, and reporting loops
Lane 2

Customer-Facing or Regulated

Workflows that touch members, customers, patients, athletes, or regulated records. Compliance posture must be explicit. Evaluation criteria match the regulator's expectation, not just the developer's. These opportunities require deliberate guardrails and a clear escalation path.

  • Member, customer, or patient communication
  • Underwriting, claims, fraud, and compliance review
  • Regulated retrieval — BSA, AML, NCAA, ERISA, HIPAA contexts
  • Voice and chat systems with explicit disclosure
  • Any workflow where a wrong answer creates regulatory risk

Two phases. Fixed scope at each gate.

Discovery is a standalone deliverable. Build is scoped against the atlas Discovery produces. Most clients continue from one to the other, but neither phase assumes the next.

01

AI Opportunity Discovery

3 Weeks · Fixed Fee · $10K–$25K

A focused, three-week engagement that produces a scored, two-lane opportunity atlas for your organization. Deliverables include the opportunity map, cost and impact projections for the top candidates, a first-phase build proposal, and a clear recommendation on where not to start. No commitment past Discovery itself.

02

AI Build Engagement

Scoped · Fixed Fee · $25K–$150K+

Targeted implementation of the highest-ROI opportunity identified in Discovery. The team that scoped the opportunity also ships it — no handoff, no re-briefing, no lost context. Build engagements are themselves fixed-scope and fixed-fee, sized to the specific workflow being automated.

What happens across the three weeks

Each week has a specific outcome. Leadership sees progress continuously, not just at the end.

Week 1

Surface

Interviews with department leads. Review of existing systems and data access. First-pass workflow mapping across both lanes — internal/operational and customer-facing/regulated. No scoring yet; just a complete picture of candidate workflows.

Week 2

Score and Prioritize

Every candidate workflow scored against six criteria. Two-lane classification applied. Short list assembled per lane. Preliminary cost and impact projections for the leading candidates. Check-in with leadership on trade-offs.

Week 3

Atlas and Build Plan

Deliverables finalized. Two-lane opportunity atlas, scored. First-phase build proposal with fixed-scope pricing for the top opportunity. Recommendations on sequencing, where not to start, and what to leave for later.

Six criteria. Applied to every candidate.

The scoring framework is explicit. Leadership sees the reasoning, not just the recommendation.

Staff-Time Impact

How many hours per week does the current workflow consume? Which roles? Higher impact moves the candidate up the list — but only when paired with feasibility and measurability.

Data Readiness

Do the inputs the AI needs actually exist, and are they accessible? Missing or locked data does not disqualify a candidate, but it does change the sequencing.

Technical Feasibility

Can current AI models reliably do the work? What does the evaluation harness need to look like? Where does the system need to hand off to a human?

Risk and Compliance

What happens when the AI is wrong? Who is affected? What regulatory surface does the workflow touch? Lane 2 candidates carry this weight explicitly.

Change-Management Load

How disruptive is the rollout for the team? Which roles are affected? What training or process change is required? Low change load accelerates time-to-value.

Measurability

Can outcomes be tracked in a way the organization will actually use? A candidate that creates value but cannot be measured will be hard to defend at the next budget cycle.

Four recurring shapes of Build engagement

Most engagements fall into one of four patterns. Discovery identifies which shape fits; Build ships the system.

Document Extraction and Workflow Automation

Structured and unstructured documents processed at volume. Extraction, classification, routing, approval flows. Common in finance and accounting, operations, and back-office administrative work.

Domain-Knowledge Coaching and SME Augmentation

Expert knowledge captured as retrievable, promptable systems. Onboarding and training acceleration. Reduces dependency on a few senior staff and preserves institutional knowledge.

Member, Customer, or Athlete-Facing AI

Voice, chat, and guided flows that interact directly with the people your organization serves. Compliance posture scoped up front. Escalation to human staff built in, not bolted on.

Compliance-Aware Deployment

Regulated environments — credit union, insurance, ERISA advisory, NCAA, clinical. Evaluation harnesses that match the regulator's lens. Audit trail, disclosure, and escalation designed in from the first week.

Pillars that apply the two-lane frame

Each industry and function page uses the same two-lane scoping. Pick the closest match to your situation to see real use cases and engagement shapes — relevant to both engagement tracks.

Where This Thinking Comes From

Mike co-hosts the AI Leadership Breakfast Forum — a monthly invitation-only conversation among CIOs, CFOs, and VPs at $1B+ Wisconsin organizations across life sciences, financial services, manufacturing, insurance, and retail. Co-hosted with Steve Cretney (EVP, Colony Brands). The room shapes what we ship.

Start with a 30-minute conversation.

We will tell you honestly which track fits — Workshop & Advisory, Discovery → Build, or both.

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